Monday, March 22nd, 2010
I recently participated on a discussion (on LinkedIn http://bit.ly/cgHG8R) about the advantages/disadvantages of having a video on your home page. The discussion was an interesting one, bringing up various aspects including accessibility, brain-mapping, and general layout pros and cons, but one thing struck me forcefully – the ‘received wisdom’ that video has no seo benefits […]
general thoughts, google, promoting writers online, search engine optimisation | 1 Comment »
Sunday, March 7th, 2010
There has always been plenty of debate about the importance of choosing an appropriate tld (top level domain, like .com, .ie, .co.uk etc), and choosing a hosting service based in your main target market. Until recently the common wisdom was that, if you wanted to rank well in a specific local search engine index, like […]
Tags: anti-spam, do's and don'ts for s.e.o, establishing an online presence, google, grey areas in s.e.o, local search optimisation, the new google?
general thoughts, google, search engine optimisation | No Comments »
Thursday, December 10th, 2009
The huge range of useful plug-ins for WordPress are a contributing factor to its huge popularity both as a blogging platform and as a content management system. The great thing about the plugin system is that – in theory at least – it’s dead simple to setup. You upload the plugin to your plugins directory, […]
Tags: ftp configuration, no such file error, wordpress plugin errors, wordpress plugins
web hosting, website troubleshooting, wordpress tips | No Comments »
Monday, November 30th, 2009
Things have been very busy here for the last couple of months, so sorry for the lack of posts. We hope to resume normal posting shortly. In the meantime, here’s a quick and simple wordpress tip that’s come in handy for us so we thought it would be good to share. One common problem you […]
Tags: php and wordpress, the_excerpt template tag, wordpress the loop, wordpress tips
general thoughts, wordpress tips | No Comments »
Friday, August 21st, 2009
It seems that Googlehas suddenly subscribed to that famous old adage of Bill Shankly’s – football is not a matter of life or death, it’s more important than that – given that they’ve started pushing Premiership, and Serie-A fixtures to the top of their serps (search engine results pages) for searches using city names that […]
Tags: changes to google serps, google serps, local search
general thoughts, google, search engine optimisation | No Comments »
Monday, June 29th, 2009
There’s an interesting story brewing on Twitter at the moment, as best-selling author Alice Hoffman has taken to task reviewer Roberta Silman for her review of The Story Sisters, Hoffman’s new novel. There are countless blogs and twitter profiles talking about Hoffman’s reaction – she tweeted up to 27 times about the review, going so […]
Tags: clever use of social networking, do's and don't's for twitter, establishing an online presence, pr on social networks
general thoughts, promoting writers online, social networks, twitter | No Comments »
Thursday, June 25th, 2009
If you’re using Twitter to promote yourself / your band / your novel / your conference etc it’s obvious that you would like to have a large amount of followers. There’s one single thing, more than any other, that puts us off following people on our various twitter accounts, and it’s a simple thing that […]
Tags: do's and don't's for twitter, optimizing your twitter profile, twitter tips
promoting writers online, social networks, twitter | No Comments »
Tuesday, June 23rd, 2009
Google has just published an interesting research paper which suggests that they have made big advances in the image-recognition software field. At a computer vision and pattern recognition conference in Miami recently, Jay Yagnik, google’s head of vision research claimed that their new system has had an 80% accuracy in identifying untagged images of up […]
Tags: computer vision, do's and don'ts for s.e.o, establishing an online presence, optimising images for search engines, the new google?
google, search engine optimisation | No Comments »
Monday, June 22nd, 2009
Right-leaning British newspaper The Daily Mail found itself with egg on its face on Friday as one of its infamously non-neutral polls was targeted by psychologists on twitter. The poll which had the decidedly non-neutral question ‘should the nhs let gipsies to jump the queue?’, raised the ire of a number of psychologists who as […]
Tags: building a band website, clever use of social networking, company blogs, developing websites for bands, do's and don't's for twitter, establishing an online presence, pr on social networks
band promotion online, facebook, promoting writers online, social networks, twitter | No Comments »
Friday, June 19th, 2009
We’ve already pointed out one horrendous experience had by a self-publishing author (who paid his publisher over ten-times the going rate to register his preferred domain name, and then found that they had actually registered it to themselves). Browsing about we’ve come across another mistake that authors/novelists using self-publishing companies can make. They presume that, […]
Tags: author websites, cost of a website, designing your site, literary websites, novelists online, pr on social networks, self-publishing
promoting writers online, search engine optimisation | 1 Comment »