Twitter turns its back on advertising

Tuesday, May 19th, 2009

The big question that has hung around Twitter – like many other startups (and remember, the micro-blogging service is scarcely three years old) – is how will it make money? The conventional approach has always been around advertising. The other big social networking names Myspace and Facebook have both based their business models around advertising […]

#wossybookclub teaches some twitter lessons for authors online

Tuesday, May 19th, 2009

The power of twitter (and social networking / online presence in general) to shift books has been forcefully demonstrated by the almost impromptu launch of the #wossybookclub. Jonathan Ross, the tv celebrity who tweets using @wossy and has over 250,000 followers, decided last week to set up a book club on twitter. Browse over to […]

Twitter users target Twitter with their anger

Wednesday, May 13th, 2009

It’s a web 2.0 irony, that the biggest social networking platforms find their biggest pr nightmares occuring through the use of their very own structure. It happened recently with Facebook when users started setting up facebook groups demanding a return to the old design, after Facebook changed the layout of user profiles (to give public […]

Twitter retention rates are worth considering

Monday, May 11th, 2009

The plot is nearly always the same – social networks start off with a technologically clued in vanguard using them, then thanks to word of mouth their user base starts to grow, until that magical moment when the media starts latching on. At that point new users signing up skyrockets alongside hyperbolic predictions about how […]

Learning a lesson from Facebook’s localisation into Hindi

Saturday, May 9th, 2009

Localisation is the over-technical term used by software developers to describe the translation of their programs into other languages. It serves a purpose, though, to stress that translation is far more than simply substituting words from one language to another. For a program to work in different markets different cultures need to be taken into […]

Moderating Peril – The telegraph twitter trap

Saturday, April 25th, 2009

There were a lot of smug faces in the twittersphere (can you say that?), and abashed techies over at The Telegraph when they decided to publish live tweets posted to the tag #budget during the week, without thinking the obvious – without moderators you’re basically giving an open space for all – including the malicious […]

Overoptimistic about Twitter search

Friday, April 24th, 2009

There was an interesting article last month about twitter search, which raises questions for any prospective webmaster – given that search engine optimisation is, rightly, a major concern in the design and upkeep of a site. The article, published in twitip.com, will have pleased twitter executives as it – with more than a little hyperbole […]

Myspace have new CEO – Van Natta

Thursday, April 23rd, 2009

Former Facebook COO Van Natta, who is currently involved in playlist.com, a tool for sharing music on various social platforms, is apparently set to take  over the role of CEO for MySpace. Various tech sites have reported the news that Van Natta is to take over from MySpace founder Chris DeWolfe, including the Wall Street […]

Google combat spam with change in ranking algorithm

Thursday, April 23rd, 2009

There’s an interesting article in today’s Web Pro News, where Jason Lee Millar suggests that Google are being forced by increasingly embarassing high-ranking spam results to change their ranking algorithm.  The crux of the article is that the web, and the way it’s linked up, is changing rapidly. Things are speeding up, and it seems […]

Using Social Media for the Environment

Wednesday, April 22nd, 2009

It’s EarthDay, and Mashable magazine – an invaluable resource for anyone interested in social networking technology and developments – have a useful article, by Elsa Wenzel, on how various activist organisations are harnessing the power of social networks, either using existing platforms like Facebook, or developing their own dedicated networks. A more extensive list is […]