Many bands starting out have a huge amount of energy and enthusiasm – they want to evangelize and spread the word about how good their band is. The internet revolution has meant that – as opposed to when bands like the beatles, u2, or even nirvana were starting out – bands nowadays have a huge […]
Using twitter to promote your band
Wednesday, April 22nd, 2009Using twitter in a crisis – two case studies
Tuesday, April 21st, 2009Two recent events have struck home how useful Twitter can be from the point of view of customer relations, and how poorly it is being used by some companies who should know better. The first was the by-now notorious #amazonfail case, where word got out that Amazon had shunted all Gay Lesbian and Transgender tagged […]
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