Understanding some Web 2.0 fundamentals (with the help of Tim O’Reilly)

Thursday, April 30th, 2009

There’s a great conversation up on Fora.tv between Tim O’Reilly – the publishing guru who was at the forefront of coining and defining the term Web 2.0 – which we recommend to anyone who’s thinking about setting up a website.  For those of you who are up to date with online trends and developments it […]

Moderating Peril – The telegraph twitter trap

Saturday, April 25th, 2009

There were a lot of smug faces in the twittersphere (can you say that?), and abashed techies over at The Telegraph when they decided to publish live tweets posted to the tag #budget during the week, without thinking the obvious – without moderators you’re basically giving an open space for all – including the malicious […]

Overoptimistic about Twitter search

Friday, April 24th, 2009

There was an interesting article last month about twitter search, which raises questions for any prospective webmaster – given that search engine optimisation is, rightly, a major concern in the design and upkeep of a site. The article, published in twitip.com, will have pleased twitter executives as it – with more than a little hyperbole […]

Using twitter to promote your band

Wednesday, April 22nd, 2009

Many bands starting out have a huge amount of energy and enthusiasm – they want to evangelize and spread the word about how good their band is. The internet revolution has meant that – as opposed to when bands like the beatles, u2, or even nirvana were starting out – bands nowadays have a huge […]

Using twitter in a crisis – two case studies

Tuesday, April 21st, 2009

Two recent events have struck home how useful Twitter can be from the point of view of customer relations, and how poorly it is being used by some companies who should know better. The first was the by-now notorious #amazonfail case, where word got out that Amazon had shunted all Gay Lesbian and Transgender tagged […]